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agriculture

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Guest Post from Blue Eyes & Cow Pies: The Customer

April 24, 2016

I met Kiah via social media and through my long lost friend, Jane, who used to run Dinners on the Dot. Kiah comes from a multi-generational ranching family in the heart of California. Her passion is beef and boy does it show for this Kentucky transplant. She recently blogged about a topic that has intrigued me for quite some time: how far does the saying “the customer is always right” go in agriculture? I have thoroughly enjoyed reading Kiah’s posts and following her HILARIOUS videos on Facebook. You can check out more of her stuff at Blue Eyes and Cow Pies. Thank you Kiah for allowing me to re-blog you post!


 

How this popular slogan applies to agriculture… kind of.

If you have ever worked in retail, food service, or really anywhere that has to do with selling or supplying something, odds are your boss has told you at one time, “The customer is always right.” (I truly hope that if you are in the medical field, however, that this does not apply.) This slogan makes customer satisfaction of utmost importance, and satisfied customers = returning customers.

This got me thinking… in the agriculture industry, does this slogan still apply?

Whether selling food at the local farmers market or a contractor to a larger food supplier or distributor, at the end of the day farmers and ranchers have the same customer: the everyday consumer.

Consumers are on one side growing more disconnected from agriculture (the average American being 3 generations removed from a farm) and on the other side consumers are becoming increasingly interested in knowing where their food comes from and how it is produced. In many ways, this is exciting! In other ways, it is difficult.

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2014 Drought

California Drought on a Central Valley Ranch

July 17, 2014

My friend and fellow blogger, Megan Brown, over at The Beef Jar recently uncovered some rather hurtful words that her local Butte Environmental Council shared on their Facebook page.  After I saw what’s pictured below, I decided that maybe I should continue to share how real the drought in the Central Valley is and how it has hurt my family’s business as well as multiple farmers and ranchers in the area.  Just to be clear: my intent in writing these posts is to share our business, foster agricultural education, and develop conversation pieces that may lead to a better understanding for the greater good.  I hope it comes off that way.

Here is what Butte Environmental Council put on their Facebook page that inspired this post:

Cry me a River??

Cry me a River??

My mom is the 3rd generation cattle rancher and she runs the ranch my grandparent’s fought hard to preserve all their life.  As most everyone knows by now, over the last 4-5 years we have had a heck of a time with the drought.  2014 has been the worst.  The ranch we raise our beef on solely relies on annual rainfall to grow the native grass to feed our cattle.  There is no irrigation on this land.  Average annual rainfall for us is somewhere around 12-13″ a year.  This year, there was no rain in December and most of January (typically wet months for us).  Our grand total was a whopping 4.89″ of rainfall.  That was also accompanied by record high temperatures.

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